LAHORE – Despite Pakistan being in the worst economic crisis of its history and a vast majority reeling from the impact of inflation, it’s being reported that popular Canadian multinational coffeehouse Tim Hortons’ first flagship outlet in Pakistan has smashed the 49-year-old global record of highest opening day sales.
The Tim Hortons flagship outlet in Pakistan opened on Friday and long queues of people were seen at the coffeehouse on Saturday.
Tim Hortons, established in 1964, has opened its first flagship outlet in Phase 6 of Lahore’s DHA neighbourhood as part of an exclusive agreement with Blue Foods (Private) Limited (“Blue Foods”). The second and third outlets will open in Lahore’s Gulberg area on February 18 and 25, respectively.
The flagship outlet is a custom-built structure with warm and comfortable interiors and a welcoming environment inspired by the brand’s Canadian origins to provide a superior experience to coffee lovers in Pakistan. The store will be Pakistan’s largest and first drive-thru coffee shop, with 150+ seats and a covered area of 8,000 square feet.
Tim Hortons’ world-renowned signature beverages, including French Vanilla and Iced Capps, as well as baked goods such as the delicious bite-sized morsels of traditional donuts known as ‘Timbits’ and food options like sandwiches and wraps will be available to customers in Pakistan for the first time. Over 200 raffle draws would be held during the launch week for Tims customers to win up to a year of free coffee and enjoy an authentic Tims experience.
“We announced our intention to open multiple Tim Hortons restaurants in Pakistan over the coming years in May 2022. Today’s announcement is the first step towards fulfilling that exciting commitment,” said Hassan Mansoor, Managing Director of Blue Foods (Pvt) Ltd, Tim Hortons’ master licensee in Pakistan.
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Rafael Odorizzi, President of RBI APAC, said, “We believe that we can replicate in Pakistan our recent successes in other international markets by serving a variety of Tims signature coffee blends with bold and rich flavors, freshly prepared craveable food with localized menu items and prominent Canadian branding in the restaurant design to celebrate the brand’s heritage.”